Launchbase has reported a significant milestone of over R4.8 billion in property sales using its proprietary software and creative marketing skills. This is a milestone for the local company with world-leading technology reshaping the South African property development landscape.
According to Tech Daily Post, the consolidated data for 2024 from the company shows not only did it surpass R4.8 billion sales, but it also achieved three launch-day sellouts and over R310 million of sales in a single day.
Additionally, the platform facilitated its highest-value digital sale yet—a premium unit sold for R23.8 million—highlighting the growing demand for high-end properties in the digital space.
The significant results achieved by the company are in partnership with major South African developers including, the Berman Brothers Group, Quorum Holdings, V&A Waterfront, Vantage Properties, and Signatura.
Launchbase is a Cape Town-based proptech startup that creates data-driven marketing campaigns to generate high-quality leads and sales for property developers.
The company’s creative marketing campaigns combined with its first-to-market interactive price list and reservation platform, have successfully powered some of the country’s most talked-about property launches, including several launch day sellouts.
“Our digital-first marketing approach, combined with our creative expertise, is driving faster, more impactful sales for property developers in South Africa. By leveraging PropTech to accelerate new developments, we are actively helping to meet the growing demand for residential property in key regions like the Cape. This, in turn, fuels job creation, stimulates new retail opportunities, and contributes to broader economic growth,” shared Dean Lederle, Co-Founder at Launchbase.
Editor of Tech Africa. With a degree in Media Studies and Communication from the University of the Free State, I bring a wealth of experience in journalism and copywriting.
